We’ve listed some of the best new betting sites on the market, but why should you use them rather than some of the more established brands?
For starters, increased competition is undoubtedly good for the gambling industry as it helps to keep everyone on their toes.
The days where a handful of betting firms could rest on their laurels are long gone, with punters now having far more sportsbooks to choose from.
Let’s delve a little deeper into some of the key benefits of using new betting sites.
Most online sportsbook operators offer a welcome bonus which is designed to encourage people to open an account on their site.
In many cases this will be in the form of a matched deposit, with punters receiving a percentage bonus based on their initial deposit.
Given that new betting sites are keen to grow their customer database, their welcome bonuses are often more generous than you will find on established sites.
It is not uncommon for free bets and/or free spins to be bundled with matched deposit bonuses on new betting sites, making them even more attractive.
Ongoing promotions can also be more appealing on new sites, with the operators keen to come up with ways to stand out from the competition.
Some established gambling brands have become a little complacent with the bonuses and promotions, opening the door for new betting sites to make their mark.
Greater Value & Attractive Odds
In the days when there were just a few bookmakers to choose from, getting value from betting odds was a hugely difficult task.
As with any major industry, if firms think they have a monopoly on something, it is generally the customers who suffer.
However, new betting sites use this mentality to their advantage by regularly offering industry-leading odds on sporting events.
When people search odds comparison sites for the best prices, those operators can quickly gain a reputation for offering greater value than their competitors.
Boosted odds on selected events and enhanced multiples are other ways that new betting sites are able to attract to new punters.
By reading our reviews and comparing the odds, you can cash in by regularly talking advantage of what new betting sites have to offer.
In fairness to established betting sites, many of them offer punters a wide range of options for funding their online gambling accounts.
These include debit/credit cards such as Visa and Mastercard, while e-Wallets including PayPal, Skrill and Neteller are also popular.
One area where some established firms have been slow to keep pace is in adding the latest wave of payment options to their sites.
For example, many new betting sites have included open banking methods like Trustly, giving punters a more secure way to fund their accounts.
Cryptocurrencies have also become increasingly prevalent on new sites along with digital payment methods such as Apple Pay and Google Pay.
With payment technology evolving at a rapid rate, this commitment to embracing change is serving new betting sites extremely well.
One of the biggest benefits of using new betting sites is they often feature the latest technological advances that enhance your wagering experience.
Live betting is one such feature, with many of the new batch of in-play platforms blowing established brands out of the water in terms of functionality.
Live streaming and in-play statistics are another area where many new betting sites shine, allowing you to make more informed wagering decisions.
Many new betting operators also take a ‘mobile first’ approach to the design of their sites, thus providing top-notch service for people who like to bet on their smartphone.
Some of the best mobile betting sites have been developed by the newest operators in the industry, highlighting this point to perfection.
By contrast, some established betting sites have been built on old technology, which can negatively impact the overall wagering experience.