In an age driven by instant content and social media, video production and marketing is crucial in a range of industries. In the world of sports betting, video allows bookmakers to showcase the features and benefits of their products in a visual and engaging way, and to connect with potential customers on a variety of levels.

One of the most common types of videos used by Irish bookmakers is for promotional activity. These videos are designed to entice punters into placing a bet with a particular bookmaker and whilst they don’t have a specific target demographic, they are designed to appeal to a wider audience of gamblers, generally creating excitement and interest.

Formulaically, there is no fool proof approach to sports betting video production but more often than not, Irish bookmakers look to capture to the viewer's attention in as many ways as possible. The very best promotional videos often highlight the bookmaker's unique selling points, such as their wide range of betting options, user-friendly interface, and generous bonuses and promotions, in the most engaging and succinct way they possibly can.

Whilst they are certainly not for everyone, educational videos are often used within the betting sphere – to inform punters and this trend is as prevalent in Ireland as it is anywhere worldwide.

In the sports betting world, these videos are designed to provide information about specific betting products or strategies, and to help customers improve their betting skills. They may feature expert analysts and commentators, as well as demonstrations of betting techniques and strategies or they may focus on the importance of responsible gambling.

Live streaming content has become essential in the modern age, with social media propelling the need for instant content to an all-time high. Instant insight, analysis and results videos are used by Irish bookmakers to keep followers and subscribers informed. Beyond this, the advent of live streaming has also enabled sportsbooks to live stream sporting events to their customers – a game changer within the industry, that has seen a boom in the number of Irish sportsbooks and punters.

The immersive betting experience of betting and watching live, through a video platform, has enabled Irish bookmakers to expand the market exponentially in recent times and that growth is showing no sign of slowing.

The aforementioned growth in the Irish sports betting industry has driven an influx of video content, which is all carefully curated to cater to the needs of the punter, as after all, a sportsbook is nothing without its loyal army of customers that bet with them every week.